Wisconsin River Insurance Agency, LLC

Effective Date: July 10, 2026 | Last Updated: July 10, 2026

1. Who We Are

Wisconsin River Insurance Agency, LLC ("Company," "we," "us," or "our") is an independent, licensed insurance agency based in Wisconsin. We help individuals and families find life insurance and mortgage protection coverage from multiple A-rated carriers.

Business Address: 1010 Wisconsin Dells Pkwy, Suite 2, Wisconsin Dells, WI 53965
Phone: (608) 933-9901
Email: [email protected]
Website: wisconsinriverinsurance.com

2. Information We Collect

We collect information you voluntarily provide when you request a quote, fill out a form, take a survey, book an appointment, or otherwise communicate with us. This may include:

• Name (first and last)
• Email address
• Phone number
• Mailing address and zip code
• Date of birth or age
• Gender
• Tobacco/nicotine use status
• Mortgage balance or coverage amount
• Beneficiary relationship information
• Any other information you choose to provide

We may also automatically collect certain technical data when you visit our website, including IP address, browser type, device type, pages visited, and referring URLs. This data is collected through cookies, pixels, and similar technologies.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide you with insurance quotes and coverage recommendations
• To schedule and confirm appointments with our licensed agents
• To communicate with you via phone, email, and text message regarding your inquiry
• To send appointment reminders and follow-up communications
• To improve our website, services, and customer experience
• To comply with applicable legal and regulatory requirements
• To prevent fraud and protect the security of our systems

4. How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

We may share your information with:

• Insurance carriers - to obtain quotes and process applications on your behalf
• Service providers - companies that help us operate our business, such as our CRM platform, email delivery service, and phone system, subject to confidentiality agreements
• Regulatory authorities - when required by law, court order, or government investigation
• Affiliated licensed agents - who are authorized to assist with your inquiry on our behalf

5. Telephone Consumer Protection Act (TCPA) Disclosure

By submitting a form, survey, or quote request on our website, you consent to receive calls, text messages, and emails from Wisconsin River Insurance Agency, LLC and its affiliated licensed agents at the phone number and email address you provided. This includes communications sent via automated dialing systems, prerecorded messages, and artificial intelligence-assisted systems. Communications may be for marketing and informational purposes related to insurance products and services.

Consent is not a condition of purchasing any product or service. Message and data rates may apply. Message frequency varies. You may opt out of text messages at any time by replying STOP to any message. You may opt out of emails by clicking the unsubscribe link in any email. You may opt out of phone calls by informing your agent or calling us at (608) 933-9901.

6. SMS/Text Messaging Policy

Wisconsin River Insurance sends informational and service-related text messages to individuals who have opted in, including:

• Quote follow-ups
• Appointment confirmations and reminders
• Policy and coverage information
• General service communications

All recipients have explicitly consented to receive SMS messages. We comply with all TCPA and CTIA messaging guidelines. Every message identifies our business and includes opt-out instructions. We do not share or sell phone numbers to third parties for their marketing purposes.

7. Cookies and Tracking Technologies

Our website may use cookies, web beacons, tracking pixels (including Meta Pixel), and similar technologies to:

• Analyze website traffic and usage patterns
• Measure the effectiveness of our advertising campaigns
• Deliver relevant ads on social media platforms
• Remember your preferences

You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

8. Third-Party Advertising

We may use third-party advertising platforms, including Meta (Facebook/Instagram), to display ads to you based on your interactions with our website. These platforms may use cookies and tracking pixels to serve ads and measure campaign performance. Your use of those platforms is subject to their own privacy policies.

9. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we will securely delete or anonymize it.

11. Your Rights

Depending on your state of residence, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of certain data processing activities

To exercise any of these rights, please contact us at [email protected] or (608) 933-9901. We will respond to your request within a reasonable timeframe as required by applicable law.

12. Children's Privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will take steps to delete that information promptly.

13. Links to Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Your continued use of our website or services after any changes constitutes acceptance of the revised policy.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Wisconsin River Insurance Agency, LLC
1010 Wisconsin Dells Pkwy, Suite 2
Wisconsin Dells, WI 53965
Phone: (608) 933-9901
Email: [email protected]